ISLAMABAD: The Pakistan Electronic Media Regulatory Authority (PEMRA) on Wednesday banned all illegal Indian content being consumed in the country through Direct to Home (DTH) services.
Addressing a news conference in at the PEMRA headquarters in Islamabad, the regulatory body’s chairman Absar Alam revealed there are over 3 million DTH consumers in the country adding that DTH consumption began in the Musharraf-era.
Alam added that a crackdown has begun against the transfer of funds for DTH services from Pakistan to India.
The PEMRA chairman declared the matter of Indian content consumption to be a sensitive matter adding that local Pakistani channels are allowed to air foreign content but it must not be more than 10 percent of total content being broadcast. He pointed out that off the 10 percent foreign content, 6 percent may be Indian content and 4 percent can be from other countries.